Where to find your buyers? What are targeted ads?

Here is another very important part about advertising. Targeting your audience.

I will be focussing more on affiliate marketing here than on network marketing because networkers are looking for people interested in making money online so everybody wants this and the competition is about a google ;-)

Let me explain simply:

"Imagine you were dying to have i.e. a nice tuna filet for dinner tonight.

Imagine you had a boat and now you would head to the shores to start fishing.

At a place you feel comfortable, you drop the anchor and start fishing.

How do you think chances are to find that certain fish when fishing in a place that is crowded by thousands of different sorts of fish?"

Ok, maybe you are have a special bait or technique and a great portion of luck.

But honestly, it seems pretty unlikely that you will have tuna for dinner, except you run to the next supermarket, of couse ;-)

What would you do the next time?

First of all you would want to learn about the fish you want, where it lives, what bait to use and you will do a lot better next time.

That´s pretty much what you should do when you are promoting a special service or product online.

Just putting an ad out there in front of a broad audience will not give you results!

Do some research on your product first, find out what it can help people with, find out where those poeple hang out and maybe test if there is a need for your product at all.

How to do that you may now ask yourself.

I do it that way:

A couple of months ago, I wanted to create a new niche website where I could review and focus on a special product in order to sell it and get commissioned.

I started out using google. If the name of the product was i.e. "stress-ex" (sorry, no better idea right now;-), then I´d first type it into the google search to see if there is any competition. (search results to the right top). To get a precise overlook, I type the name of the product between ""´s so I can make sure I get no related results, but only for that exact term.

Let´s say there are about 50 to 500 results, that would be great and there could be some pieces of the pie left for you (competition low).

The next step would be to find out if there is a need for this product at all.
There are many recommendations to find that out, but I do it using google adwords because it´s absolutely "live" and reliable if you set it up right.

So I make a quick keyword targeted ad and use ONLY the product name as a keyword. You have to DISABLE the content network search to do this, otherwise all this makes no sense at all.

The ad text should not be teasing or anything at all because this time you don´t want anybody to click it and cost you money!

Once the ad gets it´s first impressions, you can pretty much say 1 impression equals 1 person being interested in your product, because he/she was looking for that exact keyword which is your product.

Even if you get only 5-10 searches per day it can still be a lucrative product.

To be continued..