2/12/2008

Promoting your business offline

Sometimes you might get the feeling that there are millions of competitors already dominating your market. You know, the sad truth is that that´s just how it is unless you´ve found a great micro-niche.

Then it´s time to think about offline advertising.

You know, the old-fashioned style using:

-Flyers
-Newspaper ads
-A Sticker on your car
-Posters
-Wear a shirt with your domain on it

Or simply talk about your business.

You´ll see there is almost no competition.

O.k., there is a bit of the risk that people finding your ad have no internet access (are there still such individuals ??), that´s why you use your telephone numbers.

I´m currently designing flyers for just that reason, you know I have a website comparing DSL prices from different providers. This way I can collect leads to my website aswell and build trust face-to-face.

Think about it!

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