Targeted ads continued

So, now you get an idea of whether your product is hot or not. Please note that there are competitors out there interested in promoting the same product and generate impressions too. I couldn´t find a way to determine those..I guess it´s quite impossible.

Once you decide to focus on that product you can do the following:

Edit your existing adwords ad to find more keywords matching your product.

There are tools like goodkeywords, overture and so on, but agree when I say that the best keywords are those being typed in "live" ?!

Yes, there is a way to gather keywords from people which are the best because you have proof they work and are up-to-date.

What you need to do:

Go to your adwords ad, and use the quick-add button to add more keywords.

If your product was "stress-ex" (again ;-)), then you should now focus on what it is for or what it can help people with.

Obviously, it can help people combat stress.

So, knowing that is good, but to use "stress" as a keyword is maybe not the best idea.

But, go ahead and do it! Even without those "" !

Wat we want to have know is a broadmatched keyword that will gather keywords around them from real people clicking your ad.

Unfortiunately, there is no way to see which keywords triggered your ad unless somebody clicked it. But then still, using a broadmatch keyword, you can´t tell right away if the actual search phrase was i.e. "stress relief", "how to ease stress symptoms"..or whatever with google adwords, at least not easily.

So what can you do to finally grab those real keywords??

Well not too much of work.

Step 1: get yourself an account at www.statcounter.com (if you already have a tracking system, that´s fine you can use that!) and create a project (invisible counter code).

Step 2: If you already have a promotional website for your product, which you can edit (you have to install the tracking code!) then copy and paste your tracking html code into that page.

If you don´t have a website yet, a simple blog will do. Just knock together a blog at blogger.com or wordpress.com and paste some content about your product there to have a good ad relevance (this helps you keepping cost per click low). And install the tracking code aswell.

Step 3: Link your adwords ad to this new site.

Step 4: Make your ad text more appealing, just as if you wanted to start selling already ( you will have costs for the clicks..so why not make some money while testing, huh?)

Step 5: Turn the content network (campaign settings) on, because we are now able to track the keywords.

Step 6: Choose your budget wisely!

-Now your keyword stress begins triggering your ad.

Here is the great thing: Once you get your first clicks, you can monitor every activity in your statcounter backoffice.

See who clicked when, where and most importantly: what keyword did this person use!

I use the exact same system and I try to have it setup before friday of a week to get best information over the weekend.

After a few days, you can check the "keyword analasys" in your backoffice and find very very helpful keywords to use for your future campaigns!

Best of luck!